Establishing our target audience is something we wanted to be very clear about. Ultimately, this book has been written for coaches who are both serious and committed to their work, training athletes equally serious and committed to being the best they can possibly be. Neither age nor ability level are considerations, only intent.

As you will see later in the book, we believe there is a very fine line between the coach coaching the athlete and the athlete, in turn, teaching the coach. In the end, it is a symbiotic relationship where different parties perform different roles to share in a common experience of ‘success’. Consequently, Conscious Coaching is as much for the athletes as it is for their coaches.

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